What to do when your presentation imitates life

I tell a story about how I first realized that I loved public speaking. It’s not one of those feel good everything went perfectly stories. It is an everything went horribly wrong and yet, I felt exhilarated stories.

In my story the PowerPoint I am using suddenly goes black- no projection at all. Yesterday while presenting to a group of business folks my PowerPoint did exactly that. Stopped working completely. My back was to the screen so I had no idea until someone pointed out that my life was imitating my story.

I had to fall back on the training I received when I first started speaking to successful navigate through the rest of my speech. Too often we ‘forget’ or discount that training because we are ‘seasoned’ or (let’s face it) lazy.

Here are the keys that saved that presentation:

  • Practice, practice, practice – few people like to hear it but practice does get you through the rough stuff, I knew what I wanted to say, when I wanted to say it, and how I wanted to do it, I didn’t need the slides to remind or guide me (Thank you! to the first person that ever helped me put together a presentation!)
  • Know your topic- it is not the same thing as practice. When you practice you include delivery cues, pauses for effect, gestures. Knowing your topic means you know which stories pertain to which point and how, exactly what content you are sharing about a point and what is best left for another day. When you know your topic and your timing you don’t need the event planner to tell you there are only 5 minutes left, you already have that internal clock running.
  • Always bring your notes to the stage with you- written out in long hand, bullet point, whatever works for you. In this case I was moving around the room when I learned the slides were down, but I knew my notes were there. If I needed a reference to continue I had it and there is comfort just knowing you have a backup.
  • Collateral (handouts for the audience)- I always provide the audience with a handout. Generally something they can take notes on. My audience was not left staring at a blank screen with no visual guidance and, in a worst-case scenario, I had something I could use as a reference. Handouts are well worth the extra 10 minutes to create them and the time to print them. They are a great tool for visual and kinesthetic learners.

None of this is rocket science and for those of us that always want to ‘be prepared’ it just makes sense. But when I was early in the process of learning the art of public speaking… I didn’t know what I didn’t know. I am grateful to the mentors that pointed out these simple and relevant strategies.

New Revenue Stream for the New Year

Who doesn’t want to add a new revenue stream to their business? Sometimes the very easiest thing to do is the one we miss. If you do not get paid for public speaking you are leaving money on the stage.

Are you getting a fee for speaking? Are you even asking for a fee? You are an information expert- that means information is your product. When you share product (information) with an audience you should be paid for giving that product to them.

You devote time and effort to crafting your speech, practicing, and creating collateral just like you put time into working with clients. You should get paid for that time.

Are you? Or do you speak for free all of the time? Are you glad you can share valuable information but resenting the time away from clients and family?

Add a new revenue stream next year by getting paid to speak. The first thing you need to do is ask to get paid. That might be the hardest step.  Have a fee ready go when you ask.

“My standard fee for a 45 minute speech is XXXX.”

If they cannot accommodate that fee they may be able to accommodate another and some organizations will provide a small monetary ‘gift’ as a thank you for speaking. You get to determine if the fee/gift is enough to make it worthwhile.

What if you asked to be paid and the organization said they never pay. Time to get creative. You are still providing something of value. Ask if they have a training budget- perhaps they could purchase some of your books to hand out to participants. You get paid for the books- you get some income from the speech.

Ask if you can set up a table at the back of the room to sell products you or your affiliates have that relate to the speech.

At a minimum, you should receive the name and email of the attendees for your list, a testimonial from the event planner and warm referrals to at least two (2) organizations that would use your services. Put all of this on a signed contract.

Speaking is a business. You deserve to be paid for your knowledge. For more information on getting paid to speak check out 9 Steps from Free to Fee and get a jump-start on adding income to next year.

Conferences, Seminars and Support

I spent 3 days last week surrounded by entrepreneurs who want to change the world. There were therapists, healers, yoga instructors, relationship experts, marketing experts, money mindset experts, people who want to help homeschooling moms, leadership experts; they came from as far away as Singapore, Costa Rica, Germany and Guatemala.

The common thread was a desire to more broadly impact the world in a positive way. The energy of the conference was focused solely on helping people make that difference in a way this is sustainable and profitable for the expert. You know- the more money you make the more people you can impact.

If you hesitate to surround yourself with positive, purposeful people you are missing out. I have been home for 4 days and I can still feel the energy and support from those folks. Some of us will continue to support one another; all of us will increase our positive impact on the world.

I keep encouraging you to get training, learn, go to seminars and this is why. I built another support group for myself in just 3 days. I have picked up 7 new joint venture partners and shared as much as I learned at the event.

Take the time and effort to go to conferences and find new ways of getting support. I am now supported by a group of folks I never would have met had I not stepped out and into that bigger world.

Decide today, how many conferences will you go to in the new year? Each one will provide ideas and support you can draw from for months- the bonus is you get the joy of returning the favor to another entrepreneur.

Try to do 2 conferences a year; the professional and emotional stimulation alone will be worth the effort. Who knows you might get to stay in a really fancy hotel in a town you always wanted to visit- BONUS.