You get a call on Monday. The caller is asking you to speak to their group on Wednesday, the money is right, the group fits nicely into your target market and you have the time available. Do you have a keynote ready?
No? Now what?? Take it with no time to prepare, or turn down a golden opportunity.
How about another idea? Before this happens have a keynote ready to go. Then there is no panic and you can happily accept the invitation to speak.
To determine your topic think about what question people most often ask you or think about what you are very passionate about in your business.
I have speakers that go one of two directions on the length of their speech. Some craft a 60 minute speech they can then trim down to meet the timeframe. Others craft a speech that is 30 – 45 minutes in length. At this length it is fairly easy to trim it down to 20 minutes or pump it up to 60 depending on the need.
Don’t forget to build your collateral material at the same time. Put together the slides and handout for the speech. You don’t want to end up rushing around at the last minute. It is much less stressful to simply review something quickly and then press print.
You get a call on Monday, asking you to speak on Wednesday. Accept the engagement! Take some time to customize the keynote to the particular group you are speaking to and you are ready to go!
