Do you really think about language? How you use language and grammar skills impact your business.
Suppose if you are working at a cash register as long as you can be understood and your customer service skills are good language isn’t a great concern. For everyone running a business, particularly an information or service business, language become very important.
Your ability to use grammar and language will change the way people perceive you. Send an email with grammar errors everywhere and people will question your credibility and expertise. What you have said won’t matter if people have to wade through poorly constructed sentences and content with no logical order.
This is particularly true of leaders. A person in a leadership position must have excellent language and grammar skills. Don’t think it matters? Here’s just one example:
A networking group that had been growing by 2 or 3 people every month changed leadership. The new leader had very poor language skills- Her written and verbal sentence structure was incorrect, she used words incorrectly and used the wrong words in places (there vs. their). The perception is that she is not a strong or credible leader- visitors have not joined the group because of they don’t trust the leadership and members are leaving the group for the same reason.
Do I need to say it? Spell check!
I work with people who need help writing their speeches because they have difficulty putting their ideas into logical order. Folks struggle with transitions.
Think about what you are writing and saying. If you need help, get it. It matters in more ways than you realize.
